Movie Trailers From U.S. Chamber Institute Warn of Frivolous Lawsuits
June 5, 2009
Moviegoers seeking diversion from pressing public policy issues won’t escape the tort reform debate in select Colorado, Louisiana and metropolitan Washington theaters.
On April 28, the U.S. Chamber Institute for Legal Reform continued its multiyear, multimillion-dollar campaign to curb abusive lawsuits with two-minute movie theater trailers.
The trailers, which are running in four Washington area theaters and a total of four theaters in Denver and Baton Rouge, La., continue an advertising campaign dating back to December 2007. Previous ads have run on television, radio and on the Internet, but the Institute views movie theater advertising as a unique way to reach a captive audience, said spokesman Mark Szymanski.
Read Article: Law.com
Posted By: Phoenix DUI Attorney
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